Customer is not always right? marketing orientations in a dynamic business world, the: proceedings of the 2011 world marketing congress
Éditeur :
Springer International Publishing AG
ISBN :
9783319842981
Date de publication :
7 juil. 2018
Dimensions :
27,9 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Suisse
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?