Craft beverages and tourism, volume 2: environmental, societal, and marketing implications
Éditeur :
Springer International Publishing AG
ISBN :
9783319860985
Date de publication :
22 juin 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.