Narratives of difference in globalized cultures: reading transnational cultural commodities
Éditeur :
Springer International Publishing AG
ISBN :
9783319872407
Date de publication :
6 juin 2019
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world.