Cultural perspectives on millennials
Auteur :
Berger, Arthur Asa
Éditeur :
Springer International Publishing AG
ISBN :
9783319888224
Date de publication :
6 sept. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.