Emotional engineering, vol. 6: understanding motivation
Éditeur :
Springer International Publishing AG
ISBN :
9783319889931
Date de publication :
4 sept. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book looks back at the starting point of engineering to show the importance of motivation in dealing with the passive-to-active consumer change, and explains how engineering can be holistic. It presents a variety of research on emotion, discussing topics such as neuroscience, philosophy and physiology.