Commodities pricing and the bulk trap: learnings from industries at the forefront
Auteur :
Andrén-Sandberg, Fredrik
Éditeur :
Springer International Publishing AG
ISBN :
9783319891842
Date de publication :
6 juin 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable.