Consumer psychology: a life span developmental approach
Auteur :
Young, Brian M.
Éditeur :
Springer International Publishing AG
ISBN :
9783319909103
Date de publication :
16 juil. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.