Boundary blurred: a seamless customer experience in virtual and real spaces: proceedings of the 2018 academy of marketing science (ams) annual conference
Éditeur :
Springer International Publishing AG
ISBN :
9783319991801
Date de publication :
28 nov. 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.