Cross-cultural innovation: new thoughts, empirical research, practical reports
Éditeur :
De Gruyter
ISBN :
9783486583212
Date de publication :
2 avr. 2007
Dimensions :
24,0 x 17,0 cm
Poids :
1145 g
Langue :
Anglais
Pays d'origine :
Allemagne
Cross-cultural means not only the differences between ethnic, racial or national groups. It is more. Cross-cultural innovations are origin problem solutions, which are generated in confronting problems with cross-cultural aspects. In many cases such solutions are breakthroughs and the start of a paradigm shift. This book deals with this topic.