Lead generation, 2 volume set: methods and strategies
Éditeur :
Wiley-VCH Verlag GmbH
ISBN :
9783527333295
Date de publication :
4 mai 2016
Dimensions :
24,6 x 17,8 x 5,1 cm
Poids :
2050 g
Langue :
Anglais
Pays d'origine :
Allemagne
The complete picture of methods and strategies in industrial and academic lead finding and optimization, covering standard as well as novel approaches and highlighting their strengths and weaknesses. Includes several case studies of recent successful lead generation projects.