Managing global innovation: uncovering the secrets of future competitiveness
Auteur :
Boutellier, Roman / Gassmann, Oliver / von Zedtwitz, Maximilian
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783540254416
Date de publication :
27 mars 2008
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
What are the secrets of competitive R&D on a global scale? Based on research with hundreds of R&D executives from more than 80 companies and 1000 R&D laboratories, this work presents fresh concepts and trends in global R&D management. It also includes case studies from 22 best-practice companies that show how to put these concepts into practice.