Understanding competitive advantage: the importance of strategic congruence and integrated control
Auteur :
Nilsson, Fredrik / Rapp, Birger
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783540408727
Date de publication :
7 sept. 2004
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Discusses about competitive advantage and how it is created at the company level. This book states that the alignment of strategies and control systems affects the firm's chances of successfully positioning itself in its chosen arena of competition.