Conjoint measurement: methods and applications
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783540714033
Date de publication :
19 sept. 2007
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.