Business brand design management
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783540714958
Date de publication :
1 nov. 2007
Langue :
Anglais
Pays d'origine :
Allemagne
Illustrates the importance of branding and presents the concepts and theory of how to let design build brand coherence and value. This book guides readers through the three layers of brand design management: brand enablers, brand delivery, and brand experience.