Doing business electronically: a global perspective of electronic commerce
Auteur :
Romm, Celia T.
ISBN :
9783540761594
Date de publication :
27 août 1998
Dimensions :
23,5 x 15,5 x 1,2 cm
Poids :
760 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Allemagne
Presents a global perspective on the major areas of electronic commerce, including (but not limited to) those related to the World Wide Web. This title examines the commercial, social and cultural aspects of electronic commerce, including buyer-seller relationships, consumer decision making, information strategy, EDI, electronic banking, and more.