Multichannel management: a normative model towards optimality
Auteur :
Gruber, Gottfried
Éditeur :
Peter Lang AG
ISBN :
9783631594452
Date de publication :
31 oct. 2009
Dimensions :
21,0 x 14,8 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Suisse
A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.