Innovation strategies in new product development: balancing technological, marketing and complementary competencies of a firm
Auteur :
Inovema .d.o.o.
Éditeur :
Peter Lang AG
ISBN :
9783631619636
Date de publication :
1 juin 2011
Dimensions :
21,0 x 14,8 cm
Poids :
250 g
Langue :
Anglais
Pays d'origine :
Suisse
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.