Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
Auteur :
Gatti, Maria Cristina
Éditeur :
Peter Lang AG
ISBN :
9783631628812
Date de publication :
12 sept. 2013
Dimensions :
21,0 x 14,8 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Suisse
The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.