Intelligent video technology – essays on shopper behavior at the point of sale, the: essays on shopper behavior at the point of sale
Auteur :
Valizade-Funder, Shyda
Éditeur :
Peter Lang AG
ISBN :
9783631639832
Date de publication :
17 janv. 2013
Dimensions :
21,0 x 14,8 cm
Poids :
220 g
Langue :
Anglais
Pays d'origine :
Suisse
Intelligent Video Technology (IVT) is a combination of 24/7 digital video monitoring that measures customers’ real-time interactions at store-, category- and product-levels. This book analyzes on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced IVT.