Innovation behavior of older consumers: an empirical analysis of older and younger consumers’ determinants of consumer electronic products ownership
Auteur :
Tank, Armin
Éditeur :
Peter Lang AG
ISBN :
9783631641491
Date de publication :
31 déc. 2013
Dimensions :
21,0 x 14,8 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Suisse
This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.