Edlp versus hi-lo pricing strategies in retailing: literature review and empirical examinations in the german retail market
Auteur :
El Husseini, Sabine
Éditeur :
Peter Lang AG
ISBN :
9783631643570
Date de publication :
24 avr. 2014
Dimensions :
21,0 x 14,8 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Suisse
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy on store performance.