Successful television management: the hybrid approach
Auteur :
Žilic Fišer, Suzana
Éditeur :
Peter Lang AG
ISBN :
9783631663066
Date de publication :
30 juin 2015
Dimensions :
21,0 x 14,8 cm
Poids :
220 g
Langue :
Anglais
Pays d'origine :
Suisse
The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.