Textuality and contextuality: cross-cultural advertising from the perspective of high- vs. low-context cultures in europe
Auteur :
Smolińska, Aneta
Éditeur :
Peter Lang AG
ISBN :
9783631668771
Date de publication :
20 juin 2017
Dimensions :
21,0 x 14,8 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Suisse
Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.