Perspectives in communication studies: festschrift in honor of prof. dr. ayseli usluata
Éditeur :
Peter Lang AG
ISBN :
9783631675328
Date de publication :
31 août 2016
Dimensions :
21,0 x 14,8 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
Suisse
This book’s aim is to bring together current original works in communication studies and business communication fields. The volume provides an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. The articles range from branding cases to advertising studies and to media education.