Trust in communication management
Éditeur :
Peter Lang AG
ISBN :
9783631675373
Date de publication :
5 juil. 2016
Dimensions :
21,0 x 14,8 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Suisse
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.