Storytelling in all aspects
Éditeur :
Peter Lang AG
ISBN :
9783631681053
Date de publication :
22 juin 2017
Dimensions :
21,0 x 14,8 cm
Poids :
140 g
Langue :
Anglais
Pays d'origine :
Suisse
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling.