Popular anti-icon in american sports, the
Auteur :
Weik, Thomas
Éditeur :
Peter Lang AG
ISBN :
9783631738054
Date de publication :
4 janv. 2018
Dimensions :
21,0 x 14,8 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Suisse
The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field – also in a commercial fashion.