Marketing in the digital era
Éditeur :
Peter Lang AG
ISBN :
9783631745458
Date de publication :
29 juin 2018
Dimensions :
21,0 x 14,8 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Suisse
This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.