Public relations and advertising theories: concepts and practices
Éditeur :
Peter Lang AG
ISBN :
9783631766750
Date de publication :
28 nov. 2018
Dimensions :
21,0 x 14,8 cm
Poids :
614 g
Langue :
Anglais
Pays d'origine :
Suisse
The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.