Exercise of soft power – u.s. self-imaging in international broadcasting to iran, the
Auteur :
Djabarian, Yasmin
Éditeur :
Peter Lang AG
ISBN :
9783631771983
Date de publication :
13 mars 2019
Dimensions :
21,0 x 14,8 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
Suisse
This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.