Perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions, the
Auteur :
Vatansever Durmaz, İsmet Burçak
Éditeur :
Peter Lang AG
ISBN :
9783631792957
Date de publication :
27 janv. 2020
Dimensions :
21,0 x 14,8 cm
Poids :
250 g
Langue :
Anglais
Pays d'origine :
Suisse
Employer branding is a concept defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.