Differing outlook of contemporary advertising
Éditeur :
Peter Lang AG
ISBN :
9783631803714
Date de publication :
29 nov. 2019
Dimensions :
21,0 x 14,8 cm
Poids :
387 g
Langue :
Anglais
Pays d'origine :
Suisse
Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today’s consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations focus on.