Consumer behavior models
Éditeur :
Peter Lang AG
ISBN :
9783631804933
Date de publication :
21 févr. 2020
Dimensions :
21,0 x 14,8 cm
Poids :
292 g
Langue :
Anglais
Pays d'origine :
Suisse
This book emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.