Culture’s influence on the websites of german and chinese companies: an analysis of cultural diversity on the internet
Auteur :
Böhnisch, Julian
Éditeur :
Peter Lang AG
ISBN :
9783631866870
Date de publication :
13 déc. 2021
Dimensions :
21,0 x 14,8 cm
Poids :
325 g
Langue :
Anglais
Pays d'origine :
Suisse
The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website.