Neuromarketing attributes in the contex of determinants of business behavior and neurolinguistic programming

Name: Neuromarketing attributes in the contex of determinants of business behavior and neurolinguistic programming
Author: Å tefko, RÃ³bert / BirknerovÃ¡, Zuzana
ISBN: 9783631897867

Auteur : Å tefko, RÃ³bert / BirknerovÃ¡, Zuzana

Éditeur : Peter Lang AG

ISBN : 9783631897867

Date de publication : 30 mai 2023

Dimensions : 21,0 x 14,8 cm

Poids : 230 g

Langue : Anglais

Pays d'origine : Suisse

The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved.

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