Management between strategy and finance: the four seasons of business
Auteur :
Schwenker, Burkhard / Spremann, Klaus
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642098994
Date de publication :
10 nov. 2010
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Companies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors distinguish four phases in the company lifecycle – phases in which the business must find the proper position, develop, grow and, ultimately, earn.