Timeless principles of successful business strategy, the
Auteur :
Viardot, Eric
Éditeur :
Viardot, Eric
ISBN :
9783642212352
Date de publication :
16 juil. 2011
Dimensions :
23,4 x 15,6 x 0,7 cm
Poids :
327 g
Format :
Laminated cover
Langue :
Anglais
Pays d'origine :
Allemagne
This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.