Timeless principles of successful business strategy, the
Auteur :
Viardot, Eric
Éditeur :
Viardot, Eric
ISBN :
9783642270352
Date de publication :
15 août 2013
Dimensions :
23,5 x 15,5 x 0,6 cm
Poids :
172 g
Langue :
Anglais
Pays d'origine :
Allemagne
This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.