Sales excellence: systematic sales management
Auteur :
Homburg, Christian / Schäfer, Heiko / Schneider, Janna
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642291685
Date de publication :
1 sept. 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice.