Social innovation and new business models: creating shared value in low-income markets
Auteur :
Michelini, Laura
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642321498
Date de publication :
7 août 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.