Global operations strategy: fundamentals and practice
Auteur :
Gong, Yeming
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642367076
Date de publication :
10 juil. 2013
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.