Quintessence of strategic management, the: what you really need to know to survive in business
Auteur :
Kotler, Philip / Berger, Roland / Bickhoff, Nils
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642422386
Date de publication :
10 oct. 2014
Dimensions :
20,3 x 12,7 cm
Langue :
Anglais
Pays d'origine :
Allemagne
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.