Process-based strategic planning
Auteur :
Grünig, Rudolf / Kühn, Richard
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642423789
Date de publication :
11 oct. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.