Silver market phenomenon, the: marketing and innovation in the aging society
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642446047
Date de publication :
29 sept. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike.