Innovation and product management: a holistic and practical approach to uncertainty reduction
Auteur :
Gaubinger, Kurt / Rabl, Michael / Swan, Scott / Werani, Thomas
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642543753
Date de publication :
25 sept. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.