How to win customers in the digital world: total action or fatal inaction
Auteur :
Vervest, Peter / Dunn, Al
Éditeur :
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN :
9783642630651
Date de publication :
9 sept. 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi sations. This is the starting point for 'How to win customers in the digital world - Total Action or Fatal Inaction'.