Multinational strategic foresight of environmental trends in the automobile industry using internal resources
Auteur :
Wippel, Natalie
Éditeur :
Wippel, Natalie
ISBN :
9783643905406
Date de publication :
1 déc. 2014
Dimensions :
23,5 x 14,7 cm
Poids :
368 g
Langue :
Anglais
Pays d'origine :
Allemagne
This book provides an overview of the basics of strategic foresight, the differences multinational enterprises (MNEs) have to deal with while working in an international context and an understanding of the interrelation of strategic foresight and environmental trends. The results of the study indicate that it is advantageous for MNEs to use th