Narrative and innovation: new ideas for business administration, strategic management and entrepreneurship
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658013745
Date de publication :
7 févr. 2013
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
As “stressors†and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management.