Strategic retail management: text and international cases
Auteur :
Zentes, Joachim / Morschett, Dirk / Schramm-Klein, Hanna
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658101824
Date de publication :
18 oct. 2016
Dimensions :
24,0 x 16,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.