Advances in advertising research ix: power to consumers
Éditeur :
Springer Fachmedien Wiesbaden
ISBN :
9783658248666
Date de publication :
25 déc. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Allemagne
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).